We get things done!

Matt van der Poel RM
The Identity Crafter
Marketing visionary
The experience is the marketing
Meet the Identity Crafter

Matt van der Poel is The Identity Crafter, a master in forging innovative paths for brands and businesses. With a wealth of expertise in marketing, strategy, and communication, he guides organizations in crafting inspiring visions and impactful missions, leading them toward transformative outcomes.
Matt brings over 30 years of experience in marketing and innovation to the table. From shaping corporate identities to building strategies that resonate, he has been instrumental in helping businesses find their unique voice. As a partner at Fresh Forward and leader at Planet 9m2, he has left an indelible mark on countless organizations, driving them to new heights of creativity and purpose.
Through his work with The Independables, he combines his deep industry knowledge with a passion for creating positive, forward-thinking change in both business and society.
SUPERPOWERS
From bold thinking to transformative ideas, Matt creates lasting impact.

Vision Crafter

Branding Guru

innovation Leader

Communication Strategist

Customer Centric Architect
Superhero Traits
Innovative Thinker
Pioneers new methods to address evolving challenges
Inspirational Leader
Energizes teams to deliver exceptional outcomes
Strategic Visionary
Maps out pathways to achieve ambitious goals
Collaborative Innovator
Fosters partnerships that drive success
Training Grounds
- Marketing & Innovation Pioneer (30+ years)
- Leadership at Fresh Forward (20 years)
- Director of Strategy & Marketing (TUI Nederland, 4 years)
- Lecturer & Thought Leader
Board Memberships: Chairman of NIMA’s Experience Marketing and Registered Marketers board member.
- Management Sciences, Open University
Off duty Adventures
When not shaping the future of organizations, Matt dedicates time to:
- Travelling & holidays
- Music: playing drums & guitar and visiting & organising concerts
- Trailrunning & organising sports events
- Skiing & après skiing

Let’s Break New Ground Together!
Join The Identity Crafter on a journey to stablish your vision, create meaningful impact, and redefine what’s possible.