We get things done!

Matt van der Poel RM

The Identity Crafter

 

Marketing visionary

The experience is the marketing

Meet the Identity Crafter

Matt van der Poel is The Identity Crafter, a master in forging innovative paths for brands and businesses. With a wealth of expertise in marketing, strategy, and communication, he guides organizations in crafting inspiring visions and impactful missions, leading them toward transformative outcomes.

Matt brings over 30 years of experience in marketing and innovation to the table. From shaping corporate identities to building strategies that resonate, he has been instrumental in helping businesses find their unique voice. As a partner at Fresh Forward and leader at Planet 9m2, he has left an indelible mark on countless organizations, driving them to new heights of creativity and purpose.

Through his work with The Independables, he combines his deep industry knowledge with a passion for creating positive, forward-thinking change in both business and society.

SUPERPOWERS

From bold thinking to transformative ideas, Matt creates lasting impact.

Vision Crafter

Branding Guru

innovation Leader

Communication Strategist

Customer Centric Architect

Superhero Traits

Innovative Thinker

Pioneers new methods to address evolving challenges

Inspirational Leader

Energizes teams to deliver exceptional outcomes

Strategic Visionary

Maps out pathways to achieve ambitious goals

Collaborative Innovator

Fosters partnerships that drive success

Training Grounds

  • Marketing & Innovation Pioneer (30+ years)
  • Leadership at Fresh Forward (20 years)
  • Director of Strategy & Marketing (TUI Nederland, 4 years)
  • Lecturer & Thought Leader

Board Memberships: Chairman of NIMA’s Experience Marketing and Registered Marketers board member.

  • Management Sciences, Open University

Off duty Adventures

When not shaping the future of organizations, Matt dedicates time to:

  • Travelling & holidays
  • Music: playing drums & guitar and visiting & organising concerts
  • Trailrunning & organising sports events
  • Skiing & après skiing 

Let’s Break New Ground Together!

Join The Identity Crafter on a journey to stablish your vision, create meaningful impact, and redefine what’s possible.

✉️