We get things done!

Matt van der Poel RM

The Visionist 

Transformation Economy Expert

The best way to predict the future is to create it.

Meet the Visionist

Matt van der Poel is The Visionist, a master in forging futureproof paths for businesses and brands. He guides organizations in developing shared visions and inspiring missions, to create meaningful impact in The Transformation Economy.

Matt brings over 30 years of experience in strategy, marketing and innovation to the table. From shaping corporate identities to building strategies that resonate, he has been instrumental in helping businesses find and live their unique purpose. He is an expert in the new economy that is now emerging: the transformation economy.

Through his work with The Independables, he combines his knowledge and experience with a passion for creating positive, forward-thinking change in both business and society.

SUPERPOWERS

From bold thinking to transformative ideas, Matt creates lasting impact.

Vision Crafter

Strategist

Marketing Guru

innovation Creator

TRANSFORMATION EXPERT

Superhero Traits

Strategic Visionary

Maps out pathways to achieve ambitious goals

Innovative Thinker

Pioneers new methods to address evolving challenges

Inspirational Leader

Energizes teams to deliver exceptional outcomes

Experience Designer

Designs transformational experiences to create meaningful impact

Training Grounds

Chairman of NIMA’s Experience Marketing and Registered Marketers board member.

  • Strategy, Marketing & Innovation Pioneer (30+ years)
  • Partner & CXO at Fresh Forward (20 years)
  • Director of Strategy & Marketing at TUI Nederland (5 years)
  • Lecturer & Thought Leader
  • Master Management Sciences, Open University
  • Strategic Management Certification Course, University of Amsterdam
  • Experience Economy Expert Certification Course, European Centre for The Experience Economy
  • Registered Marketer (RM), European Marketing Confederation

Off duty Adventures

When not shaping the future of organizations, Matt dedicates time to:

  • Exploring transformations in the world as Tour Leader
  • Travelling & holidays
  • Music: playing drums & guitar and visiting & organising concerts
  • Trailrunning & organising sports events
  • Skiing & après skiing

Let’s create the future together!

Join The Visionist on an expedition towards the future to create meaningful impact in the Transformation Economy.

✉️